It can bring improvements in rankings, traffic, and even backlinks. If your content doesn’t provide a great user experience and isn’t easy to read and SEO Anomaly understand, it WON’T rank. The key takeaway is that the better you make your content, the less backlinks you will require to rank. This is because Google considers over 200 other ranking signals, including how visitors interact with the SERP and your content.

Google SEO Tools and Software

• It is best practice to use your focus keyword in the H1 heading of the page.
• That way, your content is super easy to read no matter what device someone is using.
• Yes, random internal linking is probably better than no internal linking at all.
• External links are not the only thing that matters for SEO, internal links (the links within one’s own website) play a large role in SEO as well.
• Compress images and use efficient file formats, such as .png or .webp, to improve the user experience and speed up load times.
• Even though most Google Shopping Results are ads, they feature select organic results too.

If you have two links from the same page, the one that appears first may have more value than the second one. A backlink from a website that hasn’t linked to you before is usually more valuable than the one from a site that has already linked to you before. Any obvious attempt to manipulate the anchor text of your links may be detected and penalized by Google (more on Google penalties here). This doesn’t mean you should try to get keyword-stuffed anchor texts at any cost. It is used to describe all the links that point to your website.

You can also focus on your blog and create useful content—such as infographics, case studies, white papers, surveys, or statistics—that others will want to reference. Web pages that rank highly in search engines contain content that closely matches users’ search intent. That means considering what searchers are looking for when they enter queries and then providing the information or services they’re seeking. For example, if the term “masks” brings up results about beauty sheet masks, it wouldn’t be the right keyword for you if you sell Halloween masks. And, search engines are very good at detecting whether it is relevant and useful or not.

Enhance Mobile Friendliness

Creating SEO-friendly content that your target audience finds valuable is the result of consistent effort. You’ll want to optimise every page of your website, including the home page, about page, and other static pages, as well as blogs, articles, sales pages, and lead capture landing pages. Improving your site’s organic search traffic can reduce the costs of acquiring customers by 87 percent, according to a report by Terakeet, a marketing technology platform 3. According to Statista, a market and consumer data provider, social media ad spending is on a steady incline, with total ad spending expected to reach over US$243 billion globally by 2027 1. According to Statista, search advertising spending in India is poised to reach US$1.65bn in 2023 2. This article defines SEO marketing, explains why it’s important, and offers five steps you can take now to improve your site’s SEO and start seeing results.

Ranking and Search Engine Results

When you type something into Google, Google has to make a decision on which websites to show you. If potential customers search for your products, solutions, or services, you need SEO to be found and convert browsers into customers. While SEO can take months to build up, PPC campaigns can start driving traffic within minutes of launching.