Google’s bots crawl your site to determine its quality, and correct technical on page optimization is one of the main signals used. Search engines rely on crawlers (also known as bots or spiders) to find and index web pages. If these crawlers can’t access your content, it simply won’t show up in search results. Common crawlability issues include broken links, incorrect directives in your robots.txt file, and overly complex site architecture.

Content Marketing Audit

It’s about finding a solution that aligns with your agency’s specific needs, client profiles, and long-term objectives. With many SEO audit tools available, including free versions and premium products, you have a wide range of options to choose from. Staying ahead isn’t just about being good; it’s about being the best. Marketing agencies understand that the foundation of exceptional client service lies in efficient tools–particularly when it comes to site audits.

Free SEO Toolbox

To get a better sense of what’s happening, use Google Search Console. It’s a free tool from Google that can offer detailed insights into your site’s indexing status. I also created a reference checklist you can keep handy to ensure you won’t miss anything important. I’ll show you what to look for and which tools help along the way. SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features. “SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.”

• The bigger the number, the more traffic it is getting at that given point in time.
• This will give you all the publicly available information on a given domain such as the contact information and the hosting company.
• We’ll discuss this more in Step 2, but these are good questions to ask yourself when building internal links.
• Explore a detailed list of images, complete with previews, to identify broken images as well as missing or incorrect alt and title attributes.

If you’d like to share the list of detected issues, like with an SEO team or a client, click the “Export” button in the top-right corner of the page. Then click “Export to XLSX” or “Export to CSV” depending on the file format you prefer. This will take you to a list of all the errors Semrush found on your website. With these qualities in mind, let’s look at why each tool made our final list. Ideally, and for maximum visibility, each of these elements is defined, descriptive, and unique.

All you do is install the extension, load up a SERP, and it will add numbers to the left-hand side automatically. Live testing and tracking, along with access to all six tools, are the basic features of its pricing plans. In addition, you can find functions for JavaScript crawling, its own prioritization hints, along with full PDF reporting and audit comparisons. By checking your site with this tool, you can verify that your site is ready for the mobile-friendly world. Basically, when you search for a term on Google Trends, the interest over time graph shows the relative importance of a term and how highly important it is. The bigger the number, the more traffic it is getting at that given point in time.

The Bold Orange SEO team will walk you and your team through the roadmap to completion so you know what to expect and when. In addition, you will receive a comprehensive analysis of your site’s health. After auditing your backlinks, you can develop a plan on how to incorporate these tactics to best your competitors. After this review of backlinks, you’ll have some specific targets and a good understanding of what drives linking in your industry. Indexation issues often stem from problems with crawling and rendering. Under-indexed sites may require updates to meta tags or content to boost relevancy and convince Google of their value.

The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Linkody allows you to discover, track, analyze, and disavow backlinks, all from SEO Anomaly an easy-to-use interface. Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement.

By prioritizing fixes and leveraging a strategic mindset, you’ll solve the immediate problems and set your site on a course for sustained growth. To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters. Find out what a backlink audit is and how to perform one for your own website in five simple steps.