It’s constantly changing and evolving, and as a business owner, you need to keep track of it to stay competitive. Google searches are based on an algorithm controlled by the company. No one knows exactly what it is, but through research and trial & error we’ve learned what factors influence SEO. Our Best FREE Website SEO Audit Tool will also analyze your links (page and domain) and give you tips.

• Given Google’s 90% dominance of the global search market (AIO SEO Statistics), optimizing for its algorithms is paramount.
• Our technical SEO audit tool is used by SEO experts, in-house agencies, and many others to check against common search engine ranking factors.
• Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations.
• An SEO audit is a complete analysis of your website to identify issues that affect its performance in search engine rankings.
• Geoff is a digital marketing & SEO Consultant with over 15 years of experience working with clients around the globe.
• You can also have Clearscope generate SEO-focused outlines with AI based on that web research—which gives your content a leg up from the start.

Don’t Wait Hours. See Results in Real Time.

With your prioritized task list of SEO improvements, you will immediately know where to start to achieve quick and noticeable results. And the tool separates issues into different tabs to help you stay organized. JetOctopus’ pricing depends on the number of pages you need to have crawled every month.

In this step, we will audit the backlinks pointing to your site, as well as your overall external presence, to ensure there are no external factors dragging you down (or opportunities you’re missing). A full SEO audit is a service that can help you obtain the first spot on Google’s search engine (google search results). The auditor will check your page load time to see if slow page loads might be preventing visitors from sticking around. He or she will search for malware and spam, which is another huge deterrent. Screaming Frog’s beauty is simulating how search engine bots crawl your site. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking.

Inspect internal and external linking to make sure they are functional and relevant, BHS Links and point to authoritative sources. Examine multimedia use (images, videos, charts) to determine if they support and improve the textual content. Audit content length and depth to see if it sufficiently covers the topic compared to competitors. Reviewing content quality involves evaluating how well your website’s content meets user intent, delivers value, maintains originality, and adheres to grammatical and structural standards. Reviewing content quality includes checking for keyword relevance, readability, topical depth, and whether the content is up to date and trustworthy. Regular assessment of mobile-friendliness is no longer optional but essential for an effective SEO strategy.

Begin by adding the Otto pixel to your website’s header, which is a small code snippet that grants Otto SEO access to analyze your site’s structure and content. The Search Atlas Site Explorer Tool’s topical dominance tab helps you compare your website’s topical authority against competitors for specific subject areas. Simply enter your site and a competitor’s, and the Search Atlas Site Explorer Tool’s topical dominance tab analyzes and scores how well each site covers various topics, highlighting strengths and gaps. Additionally, the Search Atlas Site Explorer Tool’s topical dominance tab pinpoints content areas where your site is underperforming, allowing you to refine your strategy. Additionally, assess originality by running the content through a plagiarism checker to rule out duplication. Look for up-to-date information and flag outdated references, links, or time-sensitive statements for revision.

Site Speed Analysis

Common technical problems like broken links and redirect loops can disrupt the user experience and hurt your search rankings. Broken links result in 404 errors, telling search engines a page doesn’t exist. Fixing these issues is crucial for a healthy website and a positive user experience. Addressing these fundamental issues allows everything else to function smoothly.

I think KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic. Made to improve the performance of your website by thorough auditing and ongoing monitoring, Plerdy is a multifarious SEO and digital marketing tool.

SEO Updates

An all-too-common mistake is for inexperienced web designers to place text in images, without understanding that the text is nearly invisible to search engines. That said, even though Google can crawl several hundred links (or more) per page, there are still valid reasons to limit the number of options you present to search engines. A high number of links dilutes the link equity every link passes and can make it harder for Google to determine which links are important. In order for a link to be crawlable, search engines typically need an tag with an href attribute.