Google encourages businesses to reply to both positive and negative reviews. Once you acquire a backlink from a prospect, move that website to the “Monitor” tab by clicking the checkmark in the far right column. Even if they don’t, you still get an unlinked brand mention out of the deal. Visual content is an awesome way to get other blogs to mention your site without needing to rely 100% on blogger outreach. Needless to say, as a guy starting out in a competitive space, having the HubSpot logo next to my logo was a HUGE credibility booster. For example, in the early days of Backlinko, I reached out to HubSpot.

Publish helpful content for your audience

On-page SEO also comprises techniques that improve the experience for users who visit your website. Search engines such as Google want to recommend the best websites for searchers, so making your site “delightful” for humans to visit is also a big part of on-page SEO. When a page is relevant and useful, Google displays it to the user. Google’s algorithm changes often, but user experience remains a priority. Google recommends focusing on “people-first content,” which means creating valuable content that aligns with user intent is more important than ever.

When people know your brand, they are more likely to click on your website when it appears in search results. Local citations are online mentions of your business in directories and listings. This will allow you to set your address, phone number, and business hours. Brand mentions are when your company or product is mentioned on third-party websites.

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• Off page SEO forms the basis of a site’s reputation, pagerank, and search engine ranking, covering everything from link building to social media engagement.
• Off-page SEO (search engine optimization) refers to efforts to improve a website’s unpaid search engine rankings without making changes on the website itself.
• Partial-match anchor texts include some variation of the linked page that still matches your target keyword partially.
• If you can’t do everything from this list, then start with link building.

Effective digital PR campaigns can also drive surges in online traffic. Viral campaigns or widespread media coverage bring visitors to your site. Search engines may view this increased traffic as a sign of relevance and engagement. Most website owners prefer to replace broken links with live ones, making broken link building an effective strategy. Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience.

Adding structured data helps Google better understand the content of a page. Google also uses certain types of structured data to display “rich results” in SERPs such as a recipe with start ratings or step-by-step instructions with an image carousel. These rich results often appear at or near the top of SERPs and generally have higher click-through-rates than normal organic listings. Put your targeted keywords in the title tag of each page on your site. There are many best practices that go into writing an effective title tag.

That way, you can track your off-page SEO progress and ensure your backlinks remain intact. In fact, reviews are one of the most important factors Google takes into account when evaluating your site’s reputability. You’ll see a dashboard with a summary of your overall online presence. You can also find sites in your niche and reach SEO Anomaly out to them about syndicating your content. Some publications like to syndicate content because it’s easier than creating fresh content all the time.

In the following example, the influential brand, Patagonia, is linking to an institution that is holding a large-scale bird counting event. Google will directly surface the latest tweets from brands and people within the organic SERPs for some navigational queries. Repurposing content allows you to expand your reach by adapting existing website content for different platforms. Not only can events engage your audience, but they can also benefit you by creating buzz around your business. Doing so shows that you value your customers’ business and feedback.

A link building agency is a good service to start providing, as it addresses one of the most challenging aspects of SEO that many businesses prefer to outsource. The most successful off-page SEO agencies differentiate themselves through specialized expertise in particular industries, proprietary methodologies, or unique relationship networks. The best off-page SEO tools include Google’s tools, like Google Search Console (GSC), Google Analytics (GA4), Google Alerts, and AI-driven SEO solutions like the Search Atlas SEO software platform. These tools provide valuable data and automation for enhancing off-site SEO efforts. You can use Search Atlas Content features to create content to be shared on social media with the Search Atlas AI Content Templates Tool. The Search Atlas AI Content Templates Tool lets you search for the template of social media content, like Facebook Ads, LinkedIn Post, or Tweet.

Even though branded searches often correlate with organic search traffic, there’s no evidence to suggest that they’re a direct ranking factor. For local businesses, part of the off-page SEO is in-person SEO. Word-of-mouth marketing plays a big role in getting people to your business. Not just that, happy customers can leave reviews online that Google – and other potential customers – can use to see how well you are doing.

Video SEO content often earns links more easily than text-based content due to its visual appeal and shareability. Off-page SEO requires a strategic approach that builds quality external signals while avoiding tactics that could trigger search engine penalties. The off-page SEO process combines multiple techniques to create a diverse and natural-looking profile of external signals that collectively enhance your website’s authority and visibility. Participating in industry-specific forums and online communities can establish your authority and generate backlinks. Provide valuable insights and include relevant links to your site to attract targeted traffic.