Identifying new link opportunities is critical in an SEO audit, as backlinks are a key ranking factor for search engines. You can also check all backlinks pointing at your site with metrics such as their Domain Rating (DR) and estimated organic traffic. When a page from a website is deleted (if you have set it up correctly) then a 404 error or “page not found” will be returned instead of that page. The issue is that many times a 404 page is not useful for users, and it is not useful for search engines.
Exploring the Key Benefits of SEO
This can cause various SEO issues if not dealt with correctly and is therefore an important part of any audit. Common content includes text blocks that are included on multiple pages. Common content won’t harm your SEO efforts, but it’s worth checking the report to see if there’s no unnecessary common content on your site. Content-related issues are a broad topic which often benefits from manual analysis alongside tool-based reports. If you see a lot of pages in this report you might want to look into your internal linking. It’s best to not use the same keywords to internally link to multiple pages.
- The second step is to search for your brand name on Google and review the results.
- If a page has a robots.txt file with specific instructions inside, it may block Google and other search engines from indexing it.
- On-page SEO audits are crucial for unlocking your site’s potential and boosting rankings.
- Epiic performs comprehensive SEO audits for businesses operating in all industries.
- If visitors struggle to find what they’re looking for, they are more likely to leave, increasing bounce rates and negatively impacting SEO.
If you are serious about increasing your search traffic, the $18 Pro subscription to Claude is the way to go and is WAY better than ChatGPT which costs $200/month. Pro Claude users get access to the Projects feature within Claude. To do an efficient SEO audit, you also need a structured approach.
Check your website’s backlinks
A technical SEO audit takes a deeper dive into the mechanics behind your site. You can audit many, MANY other technical SEO elements other than the ones SEO Anomaly I’ll talk about, but focusing on these things can help you get started. Another important element of on-page SEO is having sitemaps that give search engine crawlers ways to find the pages on your site. Unlock the power of advanced SEO tools and data-driven insights. That means we’ll work to keep this audit checklist up-to-date as SEO changes, so be sure to check back for new updates. If you have any additions or suggestions, please let us know in the comments below.
Indexed pages
Before we mention anything else, it’s necessary to emphasize that every article needs to be well-structured, with the end user in mind. This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content. Without a good copy, you shouldn’t even try optimizing your website. It also provides you suggestions on how to improve your overall website’s score so you can achieve higher rankings in search results. Google Search Console (GSC) is the powerful FREE tool from Google that every website owner should use. It gives the important data including the website issues or errors that are preventing your site to get higher rankings in search results.