Directly after the upload, the described key figures are not yet available and here the YouTube algorithm examines the keywords. Shortly after the upload YouTube tests the video first in the search and sees how the users react to it. So here is the chance to prove the relevance right from the start to achieve a high ranking. Local results are based primarily on relevance, distance, and prominence.

The more high-quality backlinks a website has, the higher it ranks. Google prioritizes high-quality, in-depth, and relevant content that aligns with user intent. Of the three, inbound links are the most important for boosting E-E-A-T signals. High-quality, relevant inbound links, especially from authoritative and experienced sources, can help demonstrate your site’s expertise, authoritativeness, and trustworthiness. Pursue relevant keywords that don’t attract much competition from other websites to maximize your chances of earning high SEO rankings.

Google trusts sites with a valid SSL certificate more than those that don’t. You need to improve your overall SEO performance, especially strengthen your backlink profile, to increase your authority. The best way to do that is to use a detailed SEO checklist that covers all aspects of SEO. Luckily for you, we have already created an ultimate SEO checklist that you can simply download and start using. However, if you want the complete list of 200 Google ranking factors, you can skip to the next section. At least, these 200 ranking factors are the ones we know of and Google may be using a lot more.

Yes, it might be technically possible to rank without links, but more often, links do improve ranking. As long as your site is technically sound enough to be crawled and rendered, quality content continues to be the number one ranking factor. The Yandex ranking factors leak of January 2023 revealed Yandex uses around 690 ranking factors, give or take.

How search engines work

However, the linking site’s relevance and authority are important for ranking improvements. Criteria that search engines use to improve your website and determine where to show you our pages in search results are called SEO ranking factors. Note that these factors are not “proof” of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher.

• Google considers the distance between the searcher and your business when determining local search rankings.
• The majority of real businesses have physical brick & mortar premises.
• These might occur because of a URL typo, deleted page, or broken redirect, just to name a few examples.
• But Google’s Gary Illyes said that links aren’t as important as people think.
• Next, note how different users, such as your grandmother or a child might interact with your site on their phone.
• By focusing on enhancing the overall user experience, websites can improve these UX signals, positively impacting their SEO performance and, ultimately, their visibility in search results.

Google RankBrain

Specifically, tracking your rankings in the local pack for targeted keywords can provide valuable insights into your local search engine rankings. The speed at which your website loads and its friendliness towards mobile users are important factors for SEO success. Search engines, particularly Google, prioritize websites that provide a seamless and efficient user experience across all devices.

So, make sure you prioritize the ranking factors that give you the most benefit. Quality content is arguably the most SEO Anomaly important factor in determining your website’s ranking. Search engines prioritize content that is useful, informative, and relevant to the user’s query.

“Follow” results in bots following the links on your page and passing link equity through to those URLs. Or, if you elect to employ “nofollow,” the search engines will not follow or pass any link equity through to the links on the page. Once you’ve ensured your site has been crawled, the next order of business is to make sure it can be indexed. That’s right — just because your site can be discovered and crawled by a search engine doesn’t necessarily mean that it will be stored in their index. In the previous section on crawling, we discussed how search engines discover your web pages.

LowFruits can help you with this last point, which is critical for staying on top of your most important keywords. It has one of the best rank tracker tools and is super easy to use. And with today’s content optimization tools, it’s easier to do than ever. Overall, these factors play a crucial role in Google’s ability to determine which websites are the most suitable for users’ queries.

This is because Google considers freshness when ranking content in search results. Once you’ve defined search intent, use your knowledge of the target audience to create compelling, relevant content. Another option is using an SEO tool like Semrush to confirm search intent. For instance, the keyword “best running shoes for a marathon” has commercial intent because readers are looking to make a purchase.