If you want to dive deeper into keyword research, you can check out this video. So even though long tails have relatively low search volume levels, they’re much easier to rank for. These usually make great keywords for SEO because they come straight from Google.

Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)

A link (or backlink) is an HTML hyperlink pointing from one site to another. SSL (Secure Sockets Layer) certificates are small files installed on a web server which act as a security measure for websites. Although only a simple text file, not setting it up correctly can seriously mess with your site’s indexing. It’s therefore worth giving this WordPress robots.txt guide a read. Now you just want to submit this sitemap to Google Search Console. If you haven’t already set up and verified it, this guide tells you how to do it.

This can include blogs, downloadable PDFs, ebooks, infographics, videos, newsletters, webinars, podcasts, etc. For beginners, Google Search Console is an excellent free tool to start with. It provides insights into how Google views your website and helps identify areas for improvement. Other useful tools include Ahrefs and SEMrush for comprehensive analysis, and Yoast SEO for WordPress users.

What is Technical SEO?

We’re here to break down the jargon, demystify the algorithms, and help you navigate the ever-evolving landscape of the digital world. Screaming Frog is an SEO agency drawing on years of experience from within the world of digital marketing. There’s obviously a huge number of reasons why a website might link to another and not all of them fit into the activities above. This might include speaking at an event which is covered by local bloggers, sponsoring a local football team, or being listed by suppliers, as examples.

You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals. This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines. Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery.

The efficiency of this duo ensures that when you type a search query, the search engine can promptly fetch the most relevant results from its well-organized library. Well, fast forward to today, and SEO has evolved into a sophisticated balance between content, user experience, and technical finesse. So, when someone is looking for something online, they type it into a search engine like Google. SEO is what helps your website show up on the first page of results, making it more likely for people to click on it.

Master Technical SEO

There are plenty of online resources, tools, and communities that can help you get started. However, DIY SEO requires a significant investment of time and usually a high level of frustration tolerance to learn the ropes and stay updated with trends and best practices. People intentionally seek out the information SEO helps surface, making it a more user-friendly and consumer-centered marketing tool.

• For example, if you search for “plumber”, Google knows that you’re probably looking for a plumber nearby.
• This time, the link to my competitor’s page is part of a big list of resources.
• A good rule of thumb is to use a new subheading for every new topic or concept you’re discussing.

If an image file size is too big, it may slow the load speed of your site. Consider compressing large image files where possible to aid load speed BHS Links without losing out on quality and limiting large animated images. If you have the means to produce original imagery rather than stock photos, it’s worth exploring, as this can aid ranking in image searches.